Korean beauty, built for Southeast Asian commerce.

Brands webuild and sell.

01 — Brands

Skincare, fragrance, sports care, wellness and functional eyewear — made in Korea with certified partner manufacturers (OEM/ODM). Today, REKINA and INITA are on sale on TikTok Shop Philippines.

OEM
ODM
Programs

Build with LATZ

Catalog on request

All brands & product lines

Founded in 2025.Built AI-first.

02 — Company

LATZ Co., Ltd. was founded in September 2025 in Siheung, Korea. We build and sell Korean beauty brands, REKINA and INITA, on TikTok Shop Philippines. A small team uses AI agents built on Claude to find creators, run outreach and analyze sales.

FoundedSeptember 2025

HeadquartersSiheung, Korea

First marketTikTok Shop Philippines

Operating modelAI agents built on Claude

Company details

How wework.

03 — How we work

Creator discovery agentScreens TikTok creators for fake followers and brand fit before we reach out.

Outreach autopilotDrafts and sends collaboration emails and seller-chat messages, and replies to creators.

Sales & format analysisReads Kalodata sales and video-format data to see what sells.

Bilingual creator guidesCreator guides written in English and Korean.

04 — Manufacturing · Made in Korea

Certified partner manufacturers

Made in Korea,with certified partners.

Skincare and health functional food are made in Korea with certified partner manufacturers (OEM/ODM).

About manufacturing

Proven in Korea'stoughest retail.

05 — Retail

Hyundai Department Store

Official

Olive Young

Official

Lotte Department Store

Official

Made in Korea.Hiring from everywhere.

06 — Global

Our brands are already on sale on TikTok Shop Philippines. What comes next is the team that carries them across borders — and we are recruiting it now, in Korea and in the markets we are heading into.

Open positions

01 — Brands

Brands we build and sell.

Skincare, fragrance, sports care, wellness and functional eyewear. Made in Korea with certified partner manufacturers (OEM/ODM). Today, REKINA and INITA are on sale on TikTok Shop Philippines.

REKINA

Skincare · Bright+ Retinal Line

LATZ's signature skincare line — a retinal-based routine designed to brighten skin tone and refine texture, made in Korea with a certified partner manufacturer.

ProductFormatKey actives

Bright+ Retinal Foam Cleanser120 mlRetinal 0.01% · Niacinamide 2% · Panthenol

Bright+ Retinal Toner150 mlRetinal 0.05% · Niacinamide 5% · Panthenol

Bright+ Retinal Serum50 mlRetinal 0.1% · Niacinamide 5% · Glutathione

Bright+ Retinal Eye Cream20 mlRetinal 0.05% · Caffeine · Peptide

Bright+ Retinal Cream50 mlRetinal 0.05% · Ceramide

Bright+ Retinal Mask25 mlRetinal 0.05% · Glutathione

GLOWIK

Skincare · Glutathione Bright Line

A glutathione-based brightening line covering brightening care, deep hydration and skin-barrier care. Dermatologically tested and made in Korea with a certified partner manufacturer.

ProductFormatKey actives

Glutathione Bright Foam Cleanser150 mlGlutathione · Panthenol · Allantoin

Glutathione Bright Toner150 mlGlutathione · Niacinamide

Glutathione Bright Ampoule30 mlL-Glutathione 5% · Tranexamic acid · Vitamin C

Glutathione Bright Eye Cream20 mlGlutathione · Caffeine · Peptide

Glutathione Bright Cream50 mlCeramide NP · Madecassoside

Glutathione Bright Mask25 mlGlutathione · Tranexamic acid · Hyaluronic acid

INITA

Haute Parfumerie · Unisex

French ultra-luxury fragrance in two unisex signatures. Every INITA scent is personally composed in France by master perfumer Pierre Leblanc — haute parfumerie, without compromise.

ProductFormatKey actives

INITA LIGHT50 ml · UnisexComposed in France — a scent that approaches lightly

INITA WARM50 ml · UnisexComposed in France — a longing that wants to touch

CAREFLEE

Sports Care · Magnesium Body Spray

Spray-on magnesium relief for active lifestyles, in warming and cooling versions. Each formula ships in two cases — a sports can and a mist bottle. Brand ambassador: fighter Kim Dong-hyun.

ProductFormatKey actives

HOTSIUM — Warming reliefCan / MistWarming magnesium spray for tight, heavy muscles

COOLSIUM — Cooling reliefCan / MistCooling magnesium spray for overworked muscles

Human application test, April 2025 · 20 adult women · Human Skin Clinical Trial Center. Skin elasticity +2.83%, skin moisture +2.83%, skin soothing +4.60% versus before use; thermal imaging showed a sustained decrease in skin surface temperature at 20 minutes versus control. Single-use test; individual results may vary.

NEUROFOCUS

Health Functional Food · Mental Care

A three-step neurotransmitter-support routine covering daytime mood, focus and night-time rest. Made in Korea with a certified partner manufacturer, under the medical advisory of Dr. Joo Ui-tak.

ProductFormatKey actives

SELTARD — Serotonin booster800 mg × 30Saffron · L-tryptophan · Neurocalm complex · Theanine

CONTARD — Dopamine booster1,000 mg × 30L-dopa · L-tyrosine · Omega-3 · Vitamin B complex

MELTARD — Melatonin booster1,000 mg × 30GABA · Melatonin · Lactium · Calming herbs

CICOLAB

Health Functional Food · Diet Care

A two-track diet care system — block carbohydrates by day, bind fat at every meal. Made in Korea with a certified partner manufacturer.

ProductFormatKey actives

CICOFIT — Fat-binding care400 mg × 45KiOnutrime® chitosan-based fat binder

CICOCUT — Carb-blocking care650 mg × 45Phaseolamin — white kidney bean extract 40%

LEMULO

Optics · Light-Blocking Eyewear

Functional eyewear named after the lemur, nature's wide-eyed night navigator. One brand, two lenses: Night for deep sleep, Day for deep focus. Frame and clip-on types.

ProductFormatKey actives

LEMULO Night — Sleep careFrame / Clip-onBlocks 99.87% of blue light · ISO 12311 certified

LEMULO Day — Focus careFrame / Clip-onUV400 · REVO coating · Ultra-light 22 g

Published research on blue-light-blocking lenses reports melatonin secretion +60% (Keis et al., 2014) and sleep duration +52 minutes (Shechter et al., 2018). LATZ in-house wear test with 30 participants over one month: 98.2% reported improved focus, 92.1% reduced stress, 97.2% better daily condition, 98.2% less eye fatigue. Published figures relate to the cited studies; individual results may vary.

Full line catalogs and OEM / ODM programs available on request.

Request a catalog

02 — Company

Founded in 2025. Built AI-first.

Company ata glance.

Facts

FoundedSeptember 2025

HeadquartersSiheung, Korea

First marketTikTok Shop Philippines

Operating modelAI agents built on Claude

How wework.

AI agents built on Claude

Creator discovery agentScreens TikTok creators for fake followers and brand fit before we reach out.

Outreach autopilotDrafts and sends collaboration emails and seller-chat messages, and replies to creators.

Sales & format analysisReads Kalodata sales and video-format data to see what sells.

Bilingual creator guidesCreator guides written in English and Korean.

Corporate information

CompanyLATZ Co., Ltd. (주식회사 렛즈)

CEODaejin Kim

Business Reg. No.116-81-98244

FoundedSeptember 19, 2025

Headquarters244 Gongdan 1-daero, Siheung-si, Gyeonggi-do, Republic of Korea

Business areasKorean beauty and wellness brands, sold on TikTok Shop Philippines

Contactglobal@latz.kr

04 — Manufacturing

Made in Korea, with certified partners.

LATZ products are made in Korea with certified partner manufacturers (OEM/ODM).

Cosmetics · Made in Korea

CosmeticsSkincare

Skincare made in Korea with a certified partner manufacturer (OEM/ODM).

ProductsSkincare — serums, creams, ampoules, mask sheets

LinesREKINA · GLOWIK · CAREFLEE

Health functional food · Made in Korea

HealthFunctional Food

Inner beauty and wellness supplements made in Korea with a certified partner manufacturer (OEM/ODM).

ProductsInner beauty & wellness supplements

FormatsTablets, capsules, jelly sticks, powders, liquids

LinesNEUROFOCUS · CICOLAB

Six steps, from plan to shelf.

Value chain

R&D

Formulation

Production

Packaging

Inspection

Sales

Planning, branding and sales are led by LATZ from our headquarters in Siheung, Korea. Production is carried out by certified partner manufacturers.

Contact LATZ

06 — Global

We are hiring the people who will take LATZ abroad.

LATZ builds Korean beauty and wellness brands for Southeast Asian commerce, starting with TikTok Shop Philippines. What we do not yet have is enough people who know the markets we are heading into. That is what we are recruiting for.

Open positions.

Global team · Rolling recruitment

Overseas Sales Manager

Seoul · Full-time

Regulatory Affairs Specialist

Seoul · Full-time

Cross-border E-commerce Manager

Seoul · Full-time

Brand Marketing Manager

Seoul · Full-time

R&D Formulation Scientist

Korea · Full-time

Supply Chain & Export Coordinator

Seoul · Full-time

Roles are filled as the right people appear rather than on a fixed calendar. If none of these match what you do but you believe you belong here, write to us anyway.

Where we arebuilding teams.

Priority regions

Southeast Asia

Sales · E-commerce

Japan & Greater China

Sales · Marketing

North America

Distribution · OEM

Middle East

Distribution

Europe

Regulatory · Sales

Native fluency in a market's language and an existing feel for its retail landscape count for more than years on a résumé.

Who we arelooking for.

What matters here

LanguagesKorean or English as a working language, plus the language of your market

Market senseYou have sold, marketed or registered products somewhere outside Korea

OwnershipSmall teams, wide scope — you will run things end to end, not a slice of them

Product literacyWillingness to learn what is actually inside the formulations you represent

BackgroundNationality and where you studied are not screening criteria

How to apply.

Four steps

Send your CV

Korean or English

First conversation

Online · 45 minutes

Market task

Paid · Take-home

Offer

Within two weeks

Write to us with the role in the subject line, the markets you know, and one thing you would change about how a Korean brand enters them. Every application gets a reply.